Kimbo adds to an ever-expanding array of products from Patanjali
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After hastily withdrawing their new messaging app amid glaring security flaws, an Indian billionaire and his penurious yoga guru partner are about to have another go at it.
Acharya Balkrishna, who collaborated with celebrity yogi Baba Ramdev to build an Indian consumer goods empire, plans a formal release of the Kimbho messenger app within weeks as he tries to create a challenger to Facebook Inc’s dominant WhatsApp. But first he has to fix it.
“We pledge not to launch the app until a team of expert hackers and security specialists plug all the security and privacy loopholes,” Balkrishna said in a phone interview as he promised more advanced features than his rival.
The hurried withdrawal of the app, whose name translates as “what’s up” in Sanskrit, a day after its release in May was a rare setback for Balkrishna and Ramdev. The pair built Patanjali Ayurved into a business with $1.6 billion of annual revenue by selling soap, skin cream and instant noodles that embrace the swadeshi, or home-grown, all-natural-and-wholesome creed. Still, in the short time it was available the app racked up 300,000 downloads, the billionaire said.
Ramdev rose to fame in India from appearances on TV, where he demonstrated the cobra, the downward dog and hundreds of other yoga poses. He used his prominence to make Patanjali Ayurved a household name, giving global players such as Nestle SA and Unilever NV a run for their money when it comes to Indian consumer spending. Balkrishna owns most of the stock, while Ramdev holds a minuscule share, in keeping with his adopted life as a ‘sanyasi’ ascetic free of material possessions.
The home-grown character that helped its consumer products succeed is a core proposition behind the messaging app. WhatsApp already dominates India, amassing more than 230 million users and pushing into electronic payments, a rapidly expanding sector in the world’s fastest-growing major economy.
“We respect WhatsApp,” Balkrishna, a user of WhatsApp, said by phone from his base in the ancient city of Haridwar in the foothills of the Himalayas. “But when we have 1.3 billion people, many of them talented software developers, why can’t we build our own messenger with superior features, one that people can trust and which keeps user’s data within India?”
While the initial release proved popular in terms of downloads, the company’s first foray into technology was quickly criticized online by experts as a “joke” and “security disaster.” It was swiftly pulled from stores to be re-tooled.
“The technology could be a work in progress right now, but Patanjali and Baba Ramdev have a strong brand appeal and consumer connection that’ll help drive users to the app,” said Neha Dharia, the Bangalore-based founder and chief executive of technology consultancy Warp Speed Reads Pvt. “Sustainable growth will be their challenge and that’ll depend on the technology they put into the app and the partnerships they drive.”
Acharya Balkrishna, who collaborated with celebrity yogi Baba Ramdev to build an Indian consumer goods empire, plans a formal release of the Kimbho messenger app within weeks as he tries to create a challenger to Facebook Inc’s dominant WhatsApp. But first he has to fix it.
“We pledge not to launch the app until a team of expert hackers and security specialists plug all the security and privacy loopholes,” Balkrishna said in a phone interview as he promised more advanced features than his rival.
The hurried withdrawal of the app, whose name translates as “what’s up” in Sanskrit, a day after its release in May was a rare setback for Balkrishna and Ramdev. The pair built Patanjali Ayurved into a business with $1.6 billion of annual revenue by selling soap, skin cream and instant noodles that embrace the swadeshi, or home-grown, all-natural-and-wholesome creed. Still, in the short time it was available the app racked up 300,000 downloads, the billionaire said.
Ramdev rose to fame in India from appearances on TV, where he demonstrated the cobra, the downward dog and hundreds of other yoga poses. He used his prominence to make Patanjali Ayurved a household name, giving global players such as Nestle SA and Unilever NV a run for their money when it comes to Indian consumer spending. Balkrishna owns most of the stock, while Ramdev holds a minuscule share, in keeping with his adopted life as a ‘sanyasi’ ascetic free of material possessions.
The home-grown character that helped its consumer products succeed is a core proposition behind the messaging app. WhatsApp already dominates India, amassing more than 230 million users and pushing into electronic payments, a rapidly expanding sector in the world’s fastest-growing major economy.
“We respect WhatsApp,” Balkrishna, a user of WhatsApp, said by phone from his base in the ancient city of Haridwar in the foothills of the Himalayas. “But when we have 1.3 billion people, many of them talented software developers, why can’t we build our own messenger with superior features, one that people can trust and which keeps user’s data within India?”
While the initial release proved popular in terms of downloads, the company’s first foray into technology was quickly criticized online by experts as a “joke” and “security disaster.” It was swiftly pulled from stores to be re-tooled.
“The technology could be a work in progress right now, but Patanjali and Baba Ramdev have a strong brand appeal and consumer connection that’ll help drive users to the app,” said Neha Dharia, the Bangalore-based founder and chief executive of technology consultancy Warp Speed Reads Pvt. “Sustainable growth will be their challenge and that’ll depend on the technology they put into the app and the partnerships they drive.”
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