Delhi-based US Advertising Agency to undertake Rs 293-crore campaign
Economy News: With the election season round the corner, public sector undertakings (PSUs) seem to be on an advertising spree. The biggest campaign valued at Rs 293 crore and tendered by Indian Oil Corporation (IOC), will be undertaken by Delhi-based US Advertising Agency.
The agency, on the website, says that the ruling BJP is among its top clients. The tender involves outdoor campaign that highlights the success of the Pradhan Mantri Ujjwala Yojana (PMUY).
According to sources, the IOC tender is considered to be huge for a single scheme since the total budget for campaigns run by the government’s Directorate of Advertising and Visual Publicity on an annual basis is only around Rs 150-200 crore. According to an industry source, other companies in the fray for the IOC tender were Mumbai-based Laqshya Media Group and Signpost India.
Under the tender, the winning agency would come up with outdoor campaigns in Karnataka, Gujarat and Odisha and Mumbai and Delhi along with 26 airports across the country. “We are being awarded the IOC contract. The government’s idea is that if you are performing on some parameters, it is your duty to inform the public. This campaign is to inform the public about the success of Ujjwala,” Amit Kapoor, managing director, US Advertising,
The major clients of the firm, that was set up in 2000 and turned into a private limited company in August 2014, include Flipkart, Sony, Nissan, Hindustan Petroleum Corporation, Gail India and BP….
Contain Source ByBusiness Standard
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