While the Indian alternatives are seeing a huge surge in usage, experts believe that their dream run could be short-lived if the government decides to overturn the ban
The ban on TikTok is proving to be a ‘demonetisation moment’ for desi social apps like Chingari. Its co-founder Sumit Ghosh has had sleepless nights ever since the government banned 59 Chinese apps, including TikTok. He is trying to find ways to equip the app so that it can handle the unprecedented and sudden spike in traffic. Chingari is adding up to 600,000 users per hour, crossing a total user base of 7.5 million.
Ghosh said the app has a creation tool, which is as good as TikTok’s, hence a lot of influencers are moving to their platform. The idea behind starting Chingari, he says, is not to build a TikTok clone but to position itself as a super app for India like WeChat. “We just wanted to penetrate the market with short videos, which have already taken off in India. We are now working on live streaming and chat functions, which will be rolled out soon,” said Ghosh.
The app, which also has a news feature, is hoping to close a Series-A round of funding next week. Chingari has a reward point feature in which every time a content creator uploads a video, he earns points that can be encashed later through partner UPI platforms.
Experts say top content creators and influencers make between Rs 2 lakh and Rs 5 lakh per post on platforms like TikTok, and such influencers can have at least four deals a month. “In the short term, many (content creators) would have lost their livelihoods. Now they have realised and won’t keep all their eggs in one basket,” said Rahul Singh, chief executive and co-founder at Bengaluru-based influential marketing firm Winkl…Read More
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