The per-match value for IPL has touched $13.5 million (or Rs 105 cr), which is second only to America’s National Football League, which costs a broadcaster $17 million (Rs 132.26 crore) per match
The auction for the digital and television rights of the Indian Premier League (IPL) has concluded within an hour of the resumption of the bidding process on Monday. A decision was taken after bidding was opened at 11 am, persons in the know said. Bidders agreed, said sources, to conclude the auction for the digital and TV rights (packages A and B) after a fierce fight on Sunday, which took the combined value (of TV/digital) past the Rs 43,000-crore mark.
This had increased the value of the rights by over two-and-a-half times the previous rights value of Rs 16,347.5 crore, paid by Disney-Star in 2017. It is already Rs 10,000 crore more than the reserve price of nearly Rs 33,000 crore set by the Board of Control for Cricket (BCCI) for the current media rights cycle.
Also, the per-match value of the IPL has touched $13.5 million (or Rs 105 crore) after bidding closed on Sunday at 6 pm. This is second only to America’s National Football League, which costs a broadcaster $17 million (Rs 132.26 crore) per match. The English Premier League costs $11 million (Rs 85.58 crore) per match…
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