Congress is still struggling to come up with an overarching slogan for its campaign
The Congress party on Tuesday attacked the Bharatiya Janata Party (BJP) for resorting to ever-newer branding of Prime Minister Narendra Modi, the latest being its ‘Main Bhi Chowkidar’ campaign, to hide the failures of its government at the Centre. However, with the first phase of voting for the Lok Sabha polls only a little over three weeks away, the Congress is still struggling to come up with an overarching slogan for its campaign.
The party’s publicity committee met again on Tuesday to finalise the agencies that will help prepare its campaign. The delay in the Congress launching its campaign has much to do with its leaders failing to agree on a common theme. The proposals earlier sent to Congress President Rahul Gandhi were rejected as they were thought to lack the kind of bite the party’s earlier campaigns against the Modi government — ‘Suit Boot Ki Sarkar’ (a government of and for moneybags) and ‘Gabbar Singh Tax’, for rolling out a “hurried” goods and services tax — had.
Indian Overseas Congress chief Sam Pitroda, brought in to expedite decision-making, also attended the meeting. His presence helped finalise some of the agencies that will handle the Congress campaign. According to sources, the meeting decided on SilverPush, DesignBoxed and Nixon Advertising for its digital marketing and social media campaigns…
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