The list put out by Facebook also shows that the top three advertisers are all pro-government pages, namely – Bharat Ke Mann Ki Baat, Nation with NaMo and MyGov India
Politics News: With the 2019 Lok Sabha elections drawing close, it appears that parties and politicians have upped their ad game with pro-government ads leading the race on social media. You can view the complete data here.
The monthly report (February 1-March 2) put out by Facebook, in its effort to increase transparency, shows that Bharat Ke Mann Ki Baat spent over Rs 1 crore — the highest amount — for running 1,168 advertisements across Facebook/Instagram. Moreover, these ads ran without any disclaimer. According to Facebook, “When an advertiser categorizes their ad as being related to politics or an issue of national importance, they are required to disclose who paid for the ad. If an ad ran without a disclaimer, this field will say, “These ads ran without a disclaimer.” This means that after the ad started running, we determined it was related to politics and issues of national importance and required the label. The ad was taken down.”
The list also shows that the top three advertisers are all pro-government pages, namely — Bharat Ke Mann Ki Baat, Nation with NaMo and MyGov India, the only verified account amongst the top three. They cumulatively spend over Rs 1.7 crore for promoting 1,913 ads, that too, without running any disclaimer on who has paid for the ad.
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