The company has one of its fastest-growing hits ever with Google Pay, a two-year-old app that millions of consumers are using to spend and transfer tens of billions of dollars
The leading player in the battle for mobile payments in India isn’t either of China’s pioneers, Alibaba Group Holding Ltd. orTencent Holdings Ltd. It isn’t Apple Inc, Visa Inc or even PayPal Holdings Inc.
It’s Google.
The Alphabet Inc unit has for years tried to diversify its revenues beyond advertising by pushing into new fields like cloud computing and hardware. While its profits remain healthy, it needs new ways to make money as the specter of regulation looms at home and around the globe. Its booming new business in the world’s largest untapped digital market could be the engine of expansion that it has been looking for.
In India today, the company has one of its fastest-growing hits ever with Google Pay, a two-year-old app that millions of consumers are using to spend and transfer tens of billions of dollars. Resembling a chat app and available in local languages, Google Pay was the most downloaded financial technology app world-wide last year, according to SensorTower, a research and marketing firm for the app industry.
Indian consumers use it to buy train tickets, pay bills and even to purchase lunchtime meals from street vendors. Tiny mom-and-pop shops around the country now display a logo with a large “G” and Google’s blue, red, yellow and green colors, signaling that merchants accept payments via the app, which is free for all to use.
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