Hotstar reported 300 million monthly active users last year
When Walt Disney Co’s Disney+ streaming service makes its debut in India on March 29, it will enjoy the luxury of home-court advantage: Hotstar. Disney’s control of Hotstar, which it acquired through the $71 billion purchase of Twenty-First Century Fox in 2019, gives Disney+’s entrance into the Indian market in partnership with Hotstar hundreds of millions of potential subscribers it can attract.
Hotstar reported 300 million monthly active users last year. Most of these are users of the free, advertising-supported service and Disney has said it is aiming to convert many of these users into paying subscribers. Disney could use the help as the streaming video war is waged on the global stage this year against rivals Netflix Inc and Amazon.com Inc. India is widely viewed as one of the biggest source of new subscribers.
Hotstar’s paid service includes shows from a spectrum of international programmers including AT&T Inc’s HBO, whose offerings include “Game of Thrones” and “Chernobyl” as well as popular live sports content like Premier League soccer. Disney+ Hotstar, will have two tiers of pricing where the premium variant will include its original programming like “Star Wars” TV series “The Mandalorian” and “WandaVision” and “Loki” from Marvel…
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