New Delhi-based e-commerce firm Snapdeal said it has resumed the delivery of non-essential products in orange and green zones, along with the continuing deliveries of essential products
As e-commerce companies start accepting orders for non-essential products from green and orange zones, they are witnessing heavy traffic from consumers for products ranging from hair trimmers and air conditioners to cooking stoves. The home ministry last week extended the national lockdown but allowed the online sales of essential and non-essential products in green and orange zones that have almost contained the coronavirus outbreak, and only essentials in red zones.
Flipkart said as people continue to stay logged in at home, whether for work or a workout class, headsets saw 200 per cent increase in searches on its platform. This could also be a reflection of a growing trend in personal entertainment, where more people are seeking ways to create their own space in crowded households. With temperatures soaring, fans and air conditioners searches have more than doubled than in pre-Covid days.
“With e-commerce being allowed for essential and non-essential products in orange and green zones in specific states, we are seeing an increase in searches for products in categories such as laptops, mobiles, air conditioners, and coolers,” said Anil Goteti, senior vice-president at Flipkart, adding, “We are working with sellers and micro, small and medium enterprises across India, and helping them prepare their businesses and workforce to make products available to consumers in this hour of need.”
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