Wednesday, 11 May 2022

How social commerce is affecting consumer behaviour

 


Whenever it comes to trust, we tend to put our faith in familiar people and known faces. This is because we know the person based on our personal experience and trust them more than any other strange face. When it comes to money that is where all the actual influence works. If nobody trusts you, why would they invest in you or your products? These are the basic premises of market forces. Trust is a valuable but hard asset to earn.

In the olden days, people used to communicate and products were promoted based on their experiences. Every organisation strives to gain the trust of consumers. The very first step is to understand how people view your products and how they learn about them. A business that just started, has to convince its customers as most consumers may not be aware of the product or its offering. So the real question becomes – how will they be able to promote it at an individual level…Read More

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